CUSTOMER SERVICE VS CUSTOMER EXPERIENCE.

CUSTOMER SERVICE VS CUSTOMER EXPERIENCE.

CUSTOMER SERVICE VS CUSTOMER EXPERIENCE.

“A brand is defined by the customer’s experience. The experience is delivered by the employees.” – Shep Hyken

We often talk about customer service or customer experience, however these days customer service without the experience, is outdated. Customer Experience is all about managing the service you intend to bring to your customers through the interactions they have with you or your brand.

Human interaction is key in creating a positive customer experience. However, last year things took a drastic turn. Companies were rapidly forced to digitize which led many organizations to grapple with the challenge of humanizing customer experience with the new technologies that have been implemented.

I believe we have all had that one bad experience or good experience with a service provider, we all have a story to tell about that. Needless to say, an organisation has to work with all areas of the business to improve the way a customer feels about the brand. Here is an excerpt of the Customer Service course going into details differentiating Customer Service and Experience https://bit.ly/3mf9eKp

Great Customer Experience starts from developing a good product, and it is followed by a great customer support team. If we want to maximise the experiences customers have with a brand, we need to start with how we create a good customer experience with them. To enroll in the Customer Service Course please click here https://bit.ly/3k5x6gT.

 

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